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These ads are automated by targeting specific demographics like the gay community, using data provided by the app. To heighten security, Silverberg also said Scruff will no longer consider an integration with Facebook — by allowing a login through a Facebook account, for example — due to the controversy surrounding reports of how Cambridge Analytica mined information from the social media service to influence the U. Views Read Edit View history. An example of Scruff Venture. Scruff recently implemented two significant updates.

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  • Gay dating app SCRUFF ditches 'malicious' programmatic ads
  • Gay Dating App Scruff Puts 48Foot Billboard Near Super Bowl Stadium, Sees Usage Uptick

  • Scruff's Latest Update Fighting Gay App Racism

    Gay app for chat, dating, and social networking with guys worldwide. Advertise with SCRUFF. Campaigns on SCRUFF get you in front of an active, engaged. BenevolAds Program Notice: August 06, What are BenevolAds? SCRUFF Benevolads gives free, geo-targeted advertising in.

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    Using geolocation, the home interface displays a grid of user profile pictures, arranged from nearest to farthest away. In terms of the second change, Scruff will now only require users to share their name, email, and birthday — ethnicity and all other profile fields are optional.

    The regulation, which went into effect Maymade it "impossible" for Scruff to continue programmatic advertising in Europe, Silverberg said. As of August 17, the gay dating app, which has over 12 million members in countries, has removed all programmatic advertising; it also no longer requires users to list their race or ethnicity. Giving away users' locations is dangerous, but especially in homophobic nations where some gay and bi men are entrapped through gay dating apps.

    Inthe app added a community for HIV-positive users called "Poz," and they were the first app to include options for members of the military and transgender community.

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    Inthe app added a community for HIV-positive users called "Poz," and they were the first app to include options for members of the military and transgender community.

    Security over user data on gay apps had made headlines several times this year. Hooking Up Is Illegal Here. When asked about Kindr, Silverberg said, "Scruff has always had zero tolerance for abuse on its app, and diligently removes these kinds of accounts to create a safe platform for its users.

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    Our advertising policy is clear: when we accept money from direct and the ads they place are serviced % in-app and come with no extra. Last year, SCRUFF introduced a new ad product, an edge-to-edge full screen ad shown at app launch. This ad unit offers a modern, fully customizable design.
    Grindr also does not require users to list their ethnicity.

    Security over user data on gay apps had made headlines several times this year.

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    In October,the company launched Scruff Version 5, which added Scruff Venture, new communities, new relationship types, and sex preferences and safety practices. Using geolocation, the home interface displays a grid of user profile pictures, arranged from nearest to farthest away. In terms of the second change, Scruff will now only require users to share their name, email, and birthday — ethnicity and all other profile fields are optional.

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    Giving away users' locations is dangerous, but especially in homophobic nations where some gay and bi men are entrapped through gay dating apps. Pages using deprecated image syntax. Subscribe To The Advocate. From Wikipedia, the free encyclopedia. Documentary on 'The Advocate' Heads to Theaters.

    Gay dating app SCRUFF ditches 'malicious' programmatic ads

    In terms of the second change, Scruff will now only require users to share their name, email, and birthday — ethnicity and all other profile fields are optional.

    Scruff, one of the largest gay dating apps in the world, pulled all of its programmatic advertising from the app and is migrating entirely to direct. GBTQ community-based app SCRUFF has ditched programmatic advertising in a bid to protect user privacy. The CEO and co-founder, Eric.

    Gay Dating App Scruff Isn't Interested In Third-Party Relationships. by Allison Schiff // Monday, August 27th, – am. Scruff has a love/hate relationship.
    Retrieved from " https: Documentary on 'The Advocate' Heads to Theaters. Scruff recently implemented two significant updates. Using geolocation, the home interface displays a grid of user profile pictures, arranged from nearest to farthest away.

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    Scruff app advertising
    When asked about Kindr, Silverberg said, "Scruff has always had zero tolerance for abuse on its app, and diligently removes these kinds of accounts to create a safe platform for its users.

    These ads are automated by targeting specific demographics like the gay community, using data provided by the app.

    Gay Dating App Scruff Puts 48Foot Billboard Near Super Bowl Stadium, Sees Usage Uptick

    Grindr, which has received criticism for this issue, is planning to launch an initiative, Kindrlater this month to encourage users to "play nice. Security over user data on gay apps had made headlines several times this year. Silverberg said Scruff is also planning other initiatives to create a "safe, affirming, and fun digital space" for queer people of color, although he did not reveal specifics.

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    Inthe company added a traveler alert feature that notifies users when they reach one of approximately countries where homosexuality is criminalized, sends alerts to members about immediate safety concerns in these regions, and partners with the International Lesbian, Gay, Bisexual, Trans and Intersex Association ILGAon a web page identifying anti-gay laws in such countries.

    2 thoughts on “Scruff app advertising

    1. Latest videos on Advocate. In October,the company launched Scruff Version 5, which added Scruff Venture, new communities, new relationship types, and sex preferences and safety practices.

    2. Grindr, a Scruff competitor, came under fire in April after a report revealed it was sharing sensitive user data like HIV status with third-party vendors. The regulation, which went into effect Maymade it "impossible" for Scruff to continue programmatic advertising in Europe, Silverberg said.